“”Toyota held simultaneous launches of two new Scion models today. One at the Chicago Auto Show, the other in Second Life. Both the redesigned Scion xB and brand-new xD are being offered for 300 Linden dollars ($1 USD) for use in the virtual world; a nominal fee toward becoming one of Toyota’s virtual “trendsetter” promoters. The cars are being sold at kiosks in Toyota’s ‘Scion City’ district of Second Life, where the automaker hopes to also sell unused real estate to young entrepreneurs. The idea is to grow Scion City into a bustling promotional “cultural” mecca. ” (source Joystiq)
That’s pretty sweet. I love it when a company like Toyota / Scion do something cool like this.
Equally as cool is the fact that Joystiq is linking to Consumer Report’s blog for the information!